Identifying Users

Pass customer data to RetainQ so you can track who's churning.

Why Identify Users?

• Skip the email collection step (better UX for the customer)
• Track repeat cancellers across multiple sessions
• Get AI churn risk scores per customer
• See full customer history in your dashboard

How to Pass User Data

Add this script before the RetainQ widget script loads:

<script>
  window.RetainQ = {
    user: {
      id: "your_internal_user_id",   // Required for cross-session tracking
      email: "customer@example.com", // Required
      name: "Jane Smith"             // Optional, used in notifications
    }
  };
</script>

<!-- Then the widget script -->
<script src="https://app.retainq.com/widget.js" data-flow="..." data-trigger="..."></script>

Fields

Anonymous vs Identified

Dynamic Identification (SPAs)

For single-page apps where user data loads after the page, you can set it dynamically:

// After your user loads from your auth system
window.RetainQ = {
  user: { id: currentUser.id, email: currentUser.email, name: currentUser.name }
};