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Churn Intelligence (AI)

AI-powered analysis of your churn data with actionable recommendations.

Overview

RetainQ uses AI to analyze your last 60 sessions and provide:

  • Executive summary of churn patterns
  • Top churn drivers ranked by frequency
  • Offer effectiveness analysis (best/worst performing)
  • High-risk customer flags (repeat cancellers)
  • Actionable recommendations to reduce churn

How to Use

  1. Go to Churn Intelligence in the sidebar
  2. Click Generate Analysis (or Re-analyze)
  3. Wait 10-20 seconds for the AI to process
  4. Review the insights and recommendations

Only the last analysis is stored. You can regenerate at any time to get fresh insights as new data comes in.

Ask AI

Click the Ask AI button in the top navigation bar to open a chat panel. Ask freeform questions about your churn data:

  • "Why are my customers churning?"
  • "Which offer type works best?"
  • "Are there repeat cancellers?"
  • "How can I improve retention?"

The AI only analyzes your actual workspace data — it never invents information. You can export the conversation as a text transcript.

Churn Risk Score

Each customer automatically gets a churn risk score (0.00 to 1.00) based on:

  • Cancellation rate (70% weight) — how often they cancel vs stay
  • Session frequency (30% weight) — how often they interact with the cancel flow

Customers with 2+ cancellations are flagged as high-risk in the intelligence report.

Data Requirements

You need at least 3 completed sessions for analysis to run. The more data you have, the better the insights. We recommend waiting until you have 20+ sessions for meaningful patterns.